5 Tips for Authentic Networking in a Co-Working Space

Traveling to a co-working space, only to hunker down with your headphones and zone out might be a great way to be productive. But you’re missing out on an opportunity to grow your business.

Since no one wants to be known as the guy who markets like a used-car salesman when everyone is trying to get things done at work, spreading awareness about your business in a co-working space requires being respectful of the people and the space when you talk about your work.

The most important aspect of any networking conversation? Being authentic. Here are five ways to do just that:

1. Strike up conversations and be conversational.

At first, this might mean asking if someone wants to go with you on a coffee run. Or initiating a conversation could start in the copier room by asking something as simple as “How long have you been a member?” You may be able to meet people who are part of your target client market, but instead of having sales conversations, just bond over a course.  Keep things focused on having a conversation, rather than prospecting for an opportune moment to pitch your business.

2. Suggest a work trade.

When you meet someone who offers you something you need, try swapping it for something that person needs. The benefit of this approach is that other members of the co-working space might hear about your services.

For example, if you’re a graphic designer and another member does public relations, suggest a swap of services. Everyone who sees her new business cards will learn that you (the person sitting at the desk right there) designed them.

3. Share knowledge.

The co-working mentality is one of openness.  You don’t have to share your trade secrets, but sharing your knowledge can not only help a fellow co-worker, but also lead to future gains. It’s highly likely that at some point you’ll be on the receiving end of useful knowledge. 

4. Create useful promotional materials.

Pens, a stapler and Post-its’ with your business name and URL are all things that are needed around a co-working space. You can leave them on your desk and in some cases, the break room, for free. Because these are useful items that are routinely needed in co-working spaces, people will seek them out rather than you needing to push them.

5. Let your passion be on full display.

There’s a difference between selling and just having passion for what you do. When you sell, you’re trying to overcome customers' objections to get them to buy something. When you simply let your passion for what you do be on full display, you arouse curiosity and build relationships.

Perhaps the person you’re talking with has no need to purchase your offerings. But if she feels like you’re easy and fun to talk with, she’ll recommend you to others because she likes you and wants to be helpful. 

A co-working space can only be what you make of it. And it can be so much more than just another place to get work done. The potential for networking within a co-working space is one of the major advantages. When done right, this networking can be low-key and feel as simple as having a conversation around the watercooler with new friends.

Don’t know of a coworking space in your area?  Come see us at Office Evolution Columbus.

At Office Evolution Columbus, we understand the unique challenges of being an entrepreneur, and we have designed our services with you in mind.  By giving your business a physical address, it will give you credibility and a professional image. Our mail service is how Office EvolutionColumbus will provide support, as you start your entrepreneurial journey.  

We have designed our services with the modern day, flexible, entrepreneur in mind. Our Virtual Offices and Private Offices have flexible packages and options to suit your specific needs. As you research local office space solutions, you will also find that our pricing is competitive and affordable.  Whether you live in Powell, Dublin, Hilliard, Grove City, Worthington, New Albany, Westerville, Bexley, Blacklick, Clintonville, Upper Arlington or Reynoldsburg, choosing Office Evolution Columbus in Dublin or Easton Town Center will help your budget remain flexible, with more money to spend on the things that matter most to your business.

Contact us today to set up a tour at our Dublin or Easton, Ohio locations.

Dublin – Dublin.oh@officeevolution.com  (614) 389-9207

Easton – Easton.oh@officevolution.com  (614) 944-5191

Written by: Office Evolution

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Office Evolution has more than 70 locations open, 140 units sold in markets across the country and is poised for further growth as the demand for affordable and safe, workspace close-to-home continues to rise.

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