What does your current office space say about your business? Does it project a strong image of success that makes it easy to see you’re good at what you do? Or does an unkempt parking lot, peeling wallpaper, and flickering lights make potential clients want to head straight to your nearest competitor?
Your office has a lot to do with how others perceive your brand, and it deserves more credit than some businesses give it.
When a prospect or client enters your office, they’re associating their surroundings with your company name. If they see marble fountains and hear classical music, they’ll probably guess you’re running a multi-milliondollar company. If they see holes in the walls and signs of a roof leak, they may think you’re unprofessional, unsuccessful, and not equipped to serve them.
Where your business is located and what your office looks like inside and out sets the tone for what the client can expect when working with you. If they don’t get a good impression of where you work, they may have little faith that you put effort into your business.
It’s no secret that your office space is an integral component of your branding strategy. Use this guide to learn how to use your office in shaping your brand image for better customer experience. Read more.
Written by: Office Evolution Folsom
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Office Evolution has more than 70 locations open, 140 units sold in markets across the country and is poised for further growth as the demand for affordable and safe, workspace close-to-home continues to rise.