We've said it before and we'll keep on saying it because it's so important in the world of business:
"There is never a second chance to make that all-important first impression."
You need to be mindful of this when you set up a new operation and brand yourself or your fledgling company. The way you come across to others will either make or break that first encounter. There are many 'first impressions' and you have to deliver on each of them. In this article we take a look at the significance of having an actual "business mailing address" and why it matters so much.
The Problem with a Home Address
In some cases a home is also a business. Two examples might be a family store or a restaurant where the owners live on the second floor. But if your home has nothing to do with your business, then this address is far from ideal. To begin with, do you really want everyone to know where you live? Furthermore, if a client or potential client does an online search of your business address, what do they see? It's most likely going to be a snapshot of the front of your house or some condominium building. These are not what you might call good first impressions that instill trust.
A proper business address is a much better solution for anyone setting up a mobile operation. It also allows you to separate home life from work. Most people find that this small detail helps to keep things simpler and much better organized.
Some of the key benefits of having an appropriate looking mailing address include:
- Professional looking stationary
- Impressive business cards
- Trustworthiness on the “Contact Us” page of a website
- Enhanced digital footprint on social media, Google Maps, online search, etc.
- Improved SEO (search engine optimization) with a registered commercial address with Google
- Credibility to advertising campaigns
Never underestimate the power of a professional business address. This really is something that can help to define both you and your enterprise. Having a secure place to receive mail is also comforting and organized. Using a home address makes you look amateur, and having only an email address and a PO Box can make you appear shady. Okay, so we live in a digital-orientated world where email and Skype are commonplace. Be that as it may, a bricks and mortar address and a real phone number still matters a lot.
Virtual Office Address vs PO Box
In the past, the only solution was the PO Box. Although these serve a purpose, they have also been associated with lots of scams and underhanded dealings. Scammers like to use them because of their anonymity. They're also easy to close and can be difficult to trace. For these and other reasons, people prefer to see an actual land address; one that has a physical presence in the bricks and mortar world. This is especially the case if your business requires people to send money or other products to you.
Flexibility of a Mail Forwarding Address
Perhaps you're a solopreneur, independent professional or part of a small startup team. Whoever you happen to be, chances are you will need as much flexibility as possible as you find your feet. Where you are today is probably not where you're going to be just a few months or a year down the road. What we do know is that things change, and they can change a lot as people piece together their plan of action.
Perhaps you will need to scale back for a while, or maybe even expand faster than you ever imagined. These things happen all the time. The operation you started out to achieve may also turn into something quite different by the time your dreams materialize. These are all things that can and often do happen in those early months or years. It's good to know that the flexibility of your mail forwarding address can effortlessly adapt to conditions as they change.
Even with a remote physical mailbox, you might not always be in a position to pick up a parcel or letter as it arrives. This can sometimes be a problem for those running a mobile business. You can easily avoid this by having a virtual business address with a combined mail forwarding service. This is especially convenient for those who are on the move a lot, either nationally or abroad, or a just always busy. It is one less thing to worry about for anyone working geographically. This setup allows you to maintain a fixed address no matter where you happen to be at any given time.
One of the great things about having a virtual office professional business address is the scalability factor. If necessary, you can scale up your virtual office and bolt on other services when situations call for it. For example, you may decide it is time to leverage a live, virtual receptionist to take your telephone calls, qualify leads, and manage your calendar. Or perhaps you need the use of a meeting room at short notice. You might also need a virtual receptionist to cover for you when you're not working, like a vacation or some important family function. Allowing for scalability, up or down, is invaluable. It lets you grow your business professionally and stay within your budget.
Starting out can be hard, not least because there is much to do and things can be so fluid. For this reason alone, a professionally managed business address with a mailbox and mail forwarding options provides you with not only reliable consistency but also durability. Knowing that professionals are taking care of this one crucial part of your business setup allows you to get on and focus on other things.
To sum up the final points on the importance of a suitable business address:
- A proper business address creates a professional first impression
- Your presence on web searches improves with a commercial address—for example, you will be on Google Maps
- A home address is impractical in most cases and gives out an amateurish impression
- A virtual mailing address instills dependability on a "Contact Us" page of a website
- It's flexible, scalable, convenient and consistent
That's about it. If you would like to find out more about how our virtual office services, like a professional mailing address, can serve you and your business, please don't hesitate to contact us at Office Evolution Hackensack, NJ.
At Office Evolution Hackensack, we provide virtual office and private office solutions. We offer meeting rooms, offices, a coworking lounge, a shared reception, a business address, and virtual receptionist services. We have many options and price points, and all terms are flexible. Plus, you become part of a community of like-minded professionals.
Whether you live in Teaneck, Bergenfield, Maywood, Teterboro, Hasbrouck Heights, Moonachie, Little Ferry, Rochelle Park, Dumont, Bogota, River Edge, New Milford, Hackensack, Englewood, Paramus, Tenafly and other communities nearby, choosing Office Evolution Hackensack in New Jersey will help you be more professional, productive, and profitable.