How To Pick The Perfect Pop-up Shop Location for Your Business

One of the greatest advantages of having a pop-up shop is to introduce your brand to a diverse market. But deciding for your pop-up shop location is like shopping for an apartment, it's crucial to understand which aspects are advantages and which are a deal breaker. 

Here are ways on how to pick the perfect pop-up shop location for your business:

  1. Know your pop-up goals

Pop-up shops are a great way for generating sales and raising brand awareness. When it comes to opening a pop-up, having clear goals can help you decide the appropriate type of location for your event. It will be impossible to assess the performance of your pop-up store if you do not set out with defined objectives in mind.

 

 If you want to test a new product, go to places where you already have many customers.

  1. Identify your target audience

Knowing your target group is important since you'll want to choose a neighborhood that complements your business. You can figure out if they live in a big city or the suburbs, when and where they typically shop, and how much money they're willing to spend.

  1. Be strategic about your hours of operation

Set the hours of operation that will bring you the most success. These specific details can make a big difference, especially if you know who your customer is.

  1. Establish a budget

As you tour potential locations, keep your budget in mind. Things that you should take into consideration are the following:

  • Rental space
  • Staff and miscellaneous expenses
  • Logistics
  • Design of your pop-up shop

Don't be hesitant to come up with a great concept and work hard to see it through. If you come across a one-of-a-kind pop-up location that you think would be a good fit for your brand, you can use that information to help you determine where to hold your next pop-up.

 

Written by: Office Evolution Houston Energy Corridor

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Office Evolution has more than 70 locations open, 140 units sold in markets across the country and is poised for further growth as the demand for affordable and safe, workspace close-to-home continues to rise.

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