Five Podcasts to Help You Grow Your Business
As a small business owner, staying in constant learning mode helps move your business to new levels of success. But, how can you develop new professional skills in the already limited time that you have?
Say hello to the world of podcasts. Podcasts are an excellent resource for entertainment, but they also offer a treasure trove of information to help business owners supplement their development. The best part is you can listen while commuting to work, in the office, at the gym or while you’re completing chores around the house. According to Podcast Insights, there are 29 million podcast episodes available on Apple iTunes, which means the chances are pretty good that you can find a podcast that covers any new skill, idea or business topic you want to explore.
To get you started, we’ve put together five podcasts primarily geared to help entrepreneurs and small business owners. Give these a listen:
Marie Forleo is known for giving great advice to help entrepreneurs not just succeed in business, but also succeed in life. A self-described, “entrepreneur, writer, philanthropist and an unshakable optimist dedicated to helping you become the person you most want to be,” Forleo promotes the entrepreneurial spirit via a unique brand of advice on the technical and emotional aspects of business ownership. Listening to Marie Forleo’s podcast will give any entrepreneur a boost of optimism for their business journey. Start with this episode: “How to Be True to Yourself and Avoid the #1 Regret in Life.”
Amy Porterfield knows about online marketing better than just about anyone. Porterfield helps entrepreneurs understand the fast-developing world of online marketing, from Facebook ads to online courses and email marketing. Through her podcast, Online Marketing Made Easy, Portfield gives listeners a treasure trove of free information and guidance based mostly on her own success. If you’re new to online marketing, you will do well to start with this episode: “The 6 Pillars of My Content Creation Process.”
Joel Brown wants to motivate you to succeed with his podcast Addicted 2 Success. Brown’s podcast features interviews with some of the biggest names in business and personal development, with the likes of Tony Robbins, Deepak Chopra, Tim Ferris and Gary Vaynerchuck. With names like that, you can quickly find yourself binge-listening to these TED-worthy conversations. Addicted 2 Success is a great podcast for entrepreneurs stuck in a rut, and we recommend starting with: “Four Powerful Mindset Shifts That Will Change Your Life Forever.”
Chris Guillebeau launched his blog “The Art of Nonconformity” when he decided to travel to every country, documenting the journey along the way. Weekly dispatches from his global exploration eventually became an entire education business and platform based on the idea of living an unconventional life. Since his early blogging days, Guillebeau has written multiple business and entrepreneurship books, including, “Side Hustle.” Now his Side Hustle School podcast helps nighttime achievers and weekend warriors build their business while continuing to work other full-time jobs. If you’re looking to add a side-hustle to your life and want to know how to do it well, this is the podcast for you! You might want to start with this episode: “Digging for Profits: One Man’s Trash is Another Man’s Hustle.”
Creative entrepreneurs often struggle to strike a balance between the artist and business owner. That frustration is something that Natasha Wright is all too familiar with as a wedding and branding photographer. Drawing on her experience building a business as a creative, Wright produces the Purpose to Create Podcast specifically to help creatives level up their business skills. If you’re a creative entrepreneur just getting started in business, finding your target customer is one of the first things you should do. Get help with this episode: “Identifying Your Ideal Client.”
Whether you are looking for inspiration, education, encouragement or an occasional boost of energy to keep you going, podcasts offer a great (and free) way to find other entrepreneurs who have been where you are and can provide advice to help you take the next steps!