3 Reasons Your Bergen County Business Needs a Commercial Business Address
Many small businesses today are mobile in nature. This means they either have to move around or the business owner chooses to operate from wherever they happen to be at the time, including a home office. Such a business model does not need a fixed physical space from where to sell products or provide services. The downside to not having physical premises, though, is that you don’t have a physical commercial business address. For the freelance graphic designer or blogger, this might not be such a big deal. For others, however, they need to make a professional business impression and have an online presence. For them, a business address does matter.
Our Office Evolution Hackensack coworking center in Bergen County, NJ, has the solution to this common dilemma, which we’ll look at shortly.
What Not to Do
If you’re serious about making and maintaining a good impression to future prospects and clients, you don’t really want to go down the PO Box route. There are two main problems with PO boxes. The first is the association with spam and scam campaigns. It’s unfortunate that criminals have exploited the PO Box to hide behind, but it’s a fact nonetheless.
When it comes to serious business dealings, people tend to shy away when they see the PO Box address. They certainly don’t like to send money or goods to a PO Box. And the other downside is that some of the bigger delivery companies like UPS, FedEx, etc., refuse to ship to PO Box addresses. If packages need a signature, that can’t happen at a PO Box either.
Don’t use the home address unless it doubles as a doctor’s office, vets, or family store, etc. You have to ask yourself whether you want everyone to know where you live. If you use the home address for business dealings, there’s always the chance that people might turn up on your doorstep unannounced. Besides, for many professions, like consulting, a home address screams amateur, reducing your chance to win new business and charge higher fees.
What to Do Instead
The three main reasons why small businesses and solo professionals need an impressive commercial business address are:
- Creates a professional appearance
- Offers a place to meet prospects and clients
- Shows up on Google local search for Bergen county
OK, let’s look at these a little closer. By the end of this piece, you will probably change the way you think about the physical business address.
#1 Professional Appearance
At our Office Evolution coworking center, we often say there are no second chances to make a first impression. It’s an obvious statement, but it’s also something people often overlook, much to their detriment. There are plenty of ways to make a great first impression, and having a professional street address in a central business location is one of them.
A proper business address tells clients and prospects three things:
1. Your business is trustworthy
2. Your business is successful
3. Your business is committed
A home address or PO Box does just the opposite. That doesn’t mean your business is untrustworthy, unsuccessful, or uncommitted, it just means it may look that way to certain people. Remember, prospects and clients will look up your address on Google Maps. That’s how important having a business address can be for making that all-important first impression.
#2 A Place to Meet Prospects and Clients
Unless a client or prospect suggests it, then it’s never a good idea to meet someone at a restaurant or coffee shop to discuss serious business. There are so many unpredictable events that can occur like noise distractions or no spare seats when you get there, as two examples. If you always suggest meeting other people at their place of work, this too gives off a bad impression. These are all things that have the potential to make you look unprofessional in the eyes of other people.
Having a real physical address to meet clients and prospects will tick all the right boxes from a client perspective. And no, that doesn’t mean you have to commit to a traditional office lease to do this. At Office Evolution in Bergen County, NJ, for example, at our coworking center in Hackensack, you can use our coworking center to meet your guests as well as use our mailing address. Whatever type of space you need for your meetings we’ve got your back. You can choose from our private offices or meeting and conference rooms of varying sizes. And the best part is that you only pay for the time you need, from just 15 minutes to days, weeks or months.
Our meeting spaces are more than just rooms. These are professional, fully-furnished, fully-equipped, plug-n-play ready meeting rooms, conference rooms and day offices. They’re modern too, designed in a way that works for business and helps to create a professional, yet relaxed atmosphere. Plus, we provide a staffed reception, beverage bar, and fast internet. Any of your clients or prospects who attend a meeting at our coworking center in Bergen County, New Jersey, will certainly be impressed with the space.
#3 Your Business Is on Google Local Search
The importance of an online presence is huge. Today, more small businesses rely on Google Local Search than ever before. It’s a great free service that puts consumers in touch with local professionals. The only way you can get your business into Google Local Search is with a commercial address. In fact, a recent Google update called “Pigeon” removed some businesses from its listings that didn’t display a physical street address but was clearly a commercial outfit. Worth noting is that a PO Box does not pass for a commercial business address with Google. If you’re serious about growing your business and competing online, then you really do need to appear in Google Local Search results pages.
As you can see, there are some good reasons to have an impressive, professional-looking, commercial street address, and we can provide you with exactly what you need. But you don’t only get the address to use on business stationary, business cards and for web presence. You also get to use our Bergen County coworking spaces to conduct meetings with clients and prospects. Plus you can have 24/7 access to all Office Evolution business centers throughout the country. This really is one of those no-brainer situations where you spend a little money to make money, and so develop a more professional business and personal reputation going forward.
At Office Evolution Hackensack, we provide virtual office, coworking, and private office solutions. We offer meeting rooms, offices, a coworking lounge, a shared reception, a business address, and virtual receptionist services. We have many options and price points, and all terms are flexible. Plus, you become part of a community of like-minded professionals.
Whether you live in Teaneck, Bergenfield, Maywood, Teterboro, Hasbrouck Heights, Moonachie, Little Ferry, Rochelle Park, Dumont, Bogota, River Edge, New Milford, Hackensack, Englewood, Paramus, Tenafly and other communities nearby in Bergen and Essex counties, choosing Office Evolution Hackensack in New Jersey will help you be more professional, productive, and profitable.