A brainstorming session is one of the most invaluable tools any small business can utilize. It’s often where innovation starts, and where fresh, new, creative ideas are born. Even if you are an entrepreneur working on your own, it’s important to get ideas from others and collaborate. Here are some simple tips on how to facilitate a great group brainstorm meeting:
Have a Comfortable, Professional Space
The location of the brainstorming session should be comfortable, yet professional. It needs to be a professional environment with comfortable seating, a large table, and a whiteboard. A good meeting space needs to be quiet and free of distractions so that the team can focus on their thoughts and ideas.
Come Prepared
The facilitator of the session has to come prepared with notes, helpful information, and a basic idea of what they want to get out of the session. This means having some central questions that need to be answered, a list of problems or issues to be overcome, or even just a few ideas to get the group members thinking outside of the box. Bringing helpful background information will also make the session run smoother, and provide some guidance. The group members will need some help getting started, so giving them some info to think about and consider will help.
Keep the Conversation Going
If you’re running a brainstorming session, it’s up to you to keep the conversation going. This is another reason why it’s essential to come prepared. You need to be a good listener, and quickly jot things down as the session is running. It’s important not to shut down any ideas or criticize them right off the bat. Give the group members time to think and hash out their ideas. You never know how one simple idea can evolve into something great.
Getting a group together for a brainstorm session is an essential part of running a successful small business. A comfortable, professional location is the best place to get great ideas out of a group. By following these tips, you’ll be able to facilitate a meeting that brings out creative and innovative ideas that will help grow the business.
