Member Spotlight: How One Entrepreneur Found Her Space to Thrive

When Dasha Minina moved her business into Office Evolution, she wasn’t just looking for a place to work—she was searching for a place to grow.

Like many solo founders, Dasha had experienced the isolation of building something from scratch: long days in front of a screen, a hundred decisions made in a vacuum, and the mental fatigue that comes from carrying it all alone. She toured several coworking spaces, but it wasn’t until she walked into Office Evolution that something clicked. Here, she found the energy, community, and flexibility she had been missing.

Office Evolution quickly became more than just an office—it became her headquarters.

In that space, Dasha leads two fast-growing ventures reshaping the beauty industry. Maxus Beauty, her clean, high-performance beauty brand, began with nail care and evolved into a broader mission around hand and skin wellness. But it was Dasha’s decision to become a licensed nail technician that revealed an even deeper issue: the lack of regulation and accountability in the beauty space.

That insight led to the creation of Licensify, the first software to automate real-time license verification for beauty professionals. Today, it’s used by brands, retailers, and soon-to-be trade shows to ensure compliance and reduce fraud—all while boosting conversion rates by up to 50%. She also launched BeautyAList, a public directory that connects consumers with verified, licensed professionals. Together, these platforms are bringing long-overdue structure to the industry.

And they’re growing fast.

With major partnerships in the works and licensed professionals joining daily, Dasha’s business is scaling—and Office Evolution is scaling with her. Her dedicated office provides a quiet, professional environment to strategize, host meetings, and record her podcast Life Unpacked, which explores resilience, reinvention, and identity, particularly for women navigating work and motherhood in their 40s. No Wi-Fi issues, no interruptions—just a clean, focused space to make things happen.

Best of all, OE gives her the flexibility to grow without friction. She can add team members, book conference rooms as needed, and use other Office Evolution locations when traveling. It’s everything she needs to stay agile and professional—without the overhead of a traditional office.

Dasha’s journey is a powerful reminder that where you work matters. The right space doesn’t just support your business—it energizes it. And for her, Office Evolution is that space. To learn more about Office Evolution find a location nearest you!