Looking to enter new markets, reduce overhead and become more appealing to your customer base? Going virtual in the new year may be the answer.
Office Evolution's very own Adam Horlock recently wrote an article in Entrepreneur Magazine detailing why 2021 is the year for businesses to start investing in virtual offices. Below are portions of that article that detail how a virtual office helps business grow and thrive:
As businesses and entrepreneurs have persevered through 2020, the climate has shifted from business continuity and pivoting to how to recapture business and growth as we enter 2021. Throughout the year, businesses of all sizes and various industries have sought innovative ways to launch new products or services while in this new normal of quarantine, restrictive travel and working from home.
How are entrepreneurs doing this? Social media immediately comes to mind, but more than that, many are using virtual office services, virtual assistants and reimagining what it means to work from home. The proliferation of virtual offices is allowing businesses to have a physical footprint in a market, grow their business and stay connected to their customer base while remaining apart.
What is a virtual office?
A virtual office is typically provided by coworking or flex office providers, although there are some online-only providers. From business address services, phone services, virtual assistants, office space available by the hour or day, coworking and other offerings, a virtual office can be the primary address of a business, used as a satellite office for a business or used for larger businesses looking to reduce their overhead costs. More than a PO Box, businesses are able to use their virtual office to list their business on Google and other online search engines, have physical office space on an 'as-needed' basis, utilize telephone services and receive mail or packages.
Why do I need a virtual office?
With the unpredictability of what 2021 may bring, a virtual office provides you with business options and space, whereas previously, the options would have involved investing in a long-term, costly commercial lease. By utilizing a virtual office service, your business has options. You can test a market without large overhead costs, scale slowly in a new market without hiring multiple employees and have the flexibility of canceling a virtual office if unsuccessful. Most virtual office plans are month-to-month and can easily be canceled.
Second, you must show your existing customer base that they are making the right choice by investing in you. People want to buy from businesses that solve their problems and have an upward trajectory for stability and growth. Even incremental investments in new markets demonstrate perseverance and strength, and signal to existing customers that you are a stable choice to assist their business through 2021.
Third, by establishing a strong business relationship with your virtual office provider, you can be a part of a business networking community already established in that location. Typically, the management is in constant communication with other businesses and entrepreneurs that both have physical office space or a virtual office. Throughout the past year, most have worked hard at reinventing their business via new networking opportunities, and now have a calendar packed with virtual networking lunch and learns, virtual “happy hours” and other innovative events.
Whether you live in Flowood, Pearl, Brandon, Richland, Florence, Byram, Raymond, Clinton, Jackson, Ridgeland, Madison, Gluckstadt, or anywhere in Rankin, Hinds, or Madison County, choosing Office Evolution Flowood will help you be more professional, productive, and profitable.
At Office Evolution, we provide virtual office, coworking, and private office solutions at our shared office center. We offer meeting rooms, offices, hot desking in a shared workspace coworking lounge, a shared reception, a business address, and virtual receptionist services. We have many options and price points, and all terms are flexible. Plus, you become part of a community of like-minded professionals.
Written by: Adam Horlock
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Office Evolution has more than 70 locations open, 140 units sold in markets across the country and is poised for further growth as the demand for affordable and safe, workspace close-to-home continues to rise.