What Your Office Address Tells Your Clients
You might be surprised to know that where your business chooses to call home can have as much to do with your reputation and success as how your office looks, who works for you, and all your branding and marketing efforts.
The location of your office isn’t a decision to make lightly. Positioning can be one of the most strategic moves you make in your business, and it’s important to understand how to leverage location to your advantage.
For example, you wouldn’t want to choose an office location that’s far away from the audience you’re trying to target, or in an unsafe area of town that discourages people from visiting you. Though it might seem counterintuitive, it can be good business sense to set up shop right next to your competition, especially if they seem to be doing well in a particular area.
So, what does your business location say about your image? If you’re not sure, or you simply don’t think your office is doing much to boost your reputation, it’s never too late to take control. Here’s what you need to know about picking the perfect physical location for your business. Read more.