Your relationship with clients doesn’t end at the transaction. For many businesses and professionals, that’s just the start of a long-term relationship. It’s important to keep in touch after you provide clients with great service.
1. Track Your Interactions
When you want to get better about following-up with clients, your database is a good place to start. Being able to track your interactions will help you know when you last touched base. Investing in a CRM tool can help you save your clients’ information and get reminders about checking in.
2. Send a Personal Note
Everyone appreciates a thoughtful personal note. Even if the message is simple, that personal touch can go a long way to building rapport. Of course, if email is more your style, you can drop them a quick line while sharing an online article you’ve just read.
3. Share Helpful Resources
For general updates, you can always utilize your email list. Clients want to see you as the expert in your field, and sharing helpful resources, news, and tips can really distinguish you from the pack. Maybe you have some insight on a popular question from your clients. Sending your response in a newsletter will let you keep all of your contacts informed.
4. Utilize Your Network
Social media can be a powerful tool when you’re looking to grow your business. But you don’t always have to be posting about yourself. You can maximize your network by connecting other colleagues and clients with each other. When someone has a specific need, try your best tosend them a quality recommendation. Your reputation as a connector can help others out and work as another thoughtful touchpoint for staying top-of-mind.
5. Pick Up the Phone
Another way to show that you care is to simply pick up the phone. Our communication shouldn’t always happen behind a computer screen. A brief text message or even a 5-minute phone call might be all it takes to see how your contacts are doing.
6. Schedule a Fun Meeting
Community events and networking opportunities don’t have to be a solo-endeavor. Attending these functions with a friend or client can be agreat way to build relationships. Extend an invite to someone you haven’t seen in a while.
7. Get Creative with Promos
Your company’s promotional items should help your client base think of you on a regular basis. But don't do what everyone else is doing. Sometimes it’s better to invest in quality—not quantity.
8. Ask for Honest Feedback
When you’re looking to expand your service offerings or make a change to your business, it can be useful to get some outside input first. Your contacts and clients will be a worthwhile resource to tap into. They could have some solid advice on what’s worked with your company in the past. A quick survey or treating them to lunch can be a non-salesy way to stay in touch.
9. Deliver Quality Service
At the end of the day, the thing that will make the biggest impact for repeat business and referrals is providing quality service. When you treat each client with care, they’ll be sure to remember it. When you have this covered, you’ll definitely start out on the right foot.
About Office Evolution Cedar Rapids
At Office Evolution Cedar Rapids, we provide virtual office, coworking, and private office solutions at our shared office center. We offer meeting rooms, offices, hot desking in a shared workspace coworking lounge, a shared reception, a business address, and virtual receptionist services. We have many options and price points, and all terms are flexible. Plus, you become part of a community of like-minded professionals.
Whether you live in Cedar Rapids, Fairfax, Robins, Marion, Hiawatha, Palo, Iowa City, Waterloo, Mount Vernon, Springville, Center Point, North Liberty and other communities nearby in Linn and Johnson counties, choosing Office Evolution Cedar Rapids will help you be more professional, productive, and profitable.
Written by: Melissa Miller
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Office Evolution has more than 70 locations open, 140 units sold in markets across the country and is poised for further growth as the demand for affordable and safe, workspace close-to-home continues to rise.