Google My Business- What is It and Why Do I Need It?
Google has developed many tools for businesses to gain increased visibility throughout the years. One of their main tools is the Google My Business profile. The GMB profile allows local owners to give a brief overview of their business, such as hours of operation, menu, FAQ, photos, and much more. It also will put your business on Google Maps, which is helpful when consumers are searching for your location. So, why is it so important that your business has a GMB profile? Here are a few reasons.
Communicating with Customers
Within your Google My Business profile there are numerous ways to interact with potential customers. People can leave reviews on your profile and you are able to respond to them directly. Another way to communicate is through answering the FAQ section of your profile. This allows users to ask any question they might have about your business and you can directly answer them within the profile. This can help other consumers who may have similar questions that have already been answered. Lastly, you are able to create posts which enable you to let consumers know any particular information or deal that you would like them to know.
SEO is search engine optimization. What this means is that there are certain algorithms that Google has created to rank your business based off of certain keywords and searches. Obviously, you want to have a higher ranking on the page without having to pay top dollar for it. To do this, you need to focus on gaining significant SEO through various tweaks to your profile. Adding relevant keywords to your profile information, answers to reviews and questions, and picture meta description allows Google to know what you’re trying to rank higher for. So, if you are a landscaping business and you want people who search for lawn care to see your business first, you need to incorporate that key word into different parts of your profile. Make sure you maintain quality information to ensure to Google that you are a trustworthy entity through reviews, quality pictures, and accurate details about your business.
Gaining visibility is something that every business would like to have whether through referrals, direct marketing, or networking. One way to gain visibility is through your GMB profile. When a consumer searches for your business, one of the first things they will see is your GMB profile. This visibility is key because it already tells the consumer that you are a legitimate business worthy of their time. Through great pictures, quality information, and detailed responses your profile will lead to you gaining more business. Marketing firms charge thousands of dollars to get your business customers. While they can really help your website, GMB is free and is most of the time the first thing people see when they’re viewing your business. Making a great first impression is key and having a robust GMB profile will show off your business in a great light.
At Office Evolution Fairfax, we provide virtual office, coworking, and private office solutions at our shared office center. We offer meeting rooms, offices, hot desking in a shared workspace coworking lounge, a shared reception, a business address, and virtual receptionist services. We have many options and price points, and all terms are flexible. Plus, you become part of a community of like-minded professionals.
Whether you live in Centreville, Fairfax, Annandale, Oakton, Chantilly, Burke, Vienna, Falls Church, and other communities nearby in Fairfax and Prince William counties, choosing Office Evolution Fairfax in Virginia will help you be more professional, productive, and profitable.
Written by: John Franke
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